Digital Creator – Erica Fox

Erica Fox is a content creator in Ottawa, Canada who mixes style, beauty, wellness, and travel into her daily life. Whether it’s sharing chic fashion inspo, wellness tips, or her latest travel adventures, she’s all about living her best life and inspiring others to do the same. She reached out to us for a content creator brand shoot, capturing her lounging around her Ottawa home.

The Looks

Before the shoot, Erica described how she wanted to capture the feeling of being glamorous at home—getting dressed up, putting on heels, and pouring yourself a martini.

For this content creator brand shoot, we envisioned a few different outfits and settings, starting with a sophisticated look featuring champagne, a floor-length leopard print dress, and a portrait with her cat. We used direct flash for most of the shots to add an editorial feel to the images.

For the first outfit, the dress fit her figure perfectly, so we made sure to highlight that. It felt natural to have her strut around the living room and lounge on the couch, and with the light streaming in the front window, the images came easy.

Look II

For this next fun and flirty outfit, we continued the content creator brand shoot in her high contrast dining room and her powder room that had a vibrant, colourful wallpaper. We played around with different angles and poses to capture the party vibe. The outfit worked perfectly in several areas of Fox’s home. Towards the end of the look, she had the vision of a photo of her relaxing at the table with a bottle of Veuve, posing as if she were recovering from a long, fun-filled night.

Look III

For the second-to-last look of this content creator brand shoot, we switched gears and had her pose back in the living room, taking advantage of the curved doorways and beautiful built-in cabinetry. She wore a flowy white top with loose sleeves and a satin skirt that, together, created beautiful movement, which we captured throughout the shoot.

Posing in front of the window helped bring out the dreamy, whimsical vibe we were aiming for, adding a soft, elegant touch to the collection of images.

Look IV

The final look was a statement. She wore bold black YSL sunglasses, a crisp Jil Sander white tee, and a flared black skirt, but our personal favorite piece of this outfit—the elbow-length faux leather gloves—pulled the whole look together.

We experimented with multiple poses, leaning into a Vogue-inspired style of photography. As part of this content creator brand shoot, these images became some of our favourites, perfectly capturing the bold, high-fashion aesthetic we were aiming for.

Sonia V Branding

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